In 2020, the righteous anger brought millions of people out in the streets to protest police brutality. The businesses, from chain cafes to luxury fashion retailers, covered their storefronts with plywood boards, in fear. The boards, which were quickly covered with BLM graffiti, became the silent voice of the repressed. We turned those boards into ads that persuaded people to fill out the Census, and later to register to vote.
Client: City of Chicago
Agency: FCB Chicago